Dentsu Expands Global Google Technology Practice with Two Leadership Appointments

NEW YORK–(Company WIRE)–dentsu international ( has appointed two senior leaders to its Worldwide Google Technological know-how apply Alex Langshur will be the follow guide, with Seth Hammac appointed the observe development lead. Jointly, Langshur and Hammac will travel lover relationships, growth possibilities, and integrated marketing and advertising and marketing technologies solutions for clientele.

In his part, Langshur will set the world-wide technique for how dentsu companions with Google and concentrate on the expansion of dentsu’s neighborhood of Google Advertising and marketing Platform (GMP) and Google Cloud Platform (GCP) professionals. Langshur assumes this new function following more than a decade of leadership as founder and co-CEO of Cardinal Route, a Merkle Company. Throughout his tenure, Langshur grew the enterprise to be just one of the major resellers of Analytics 360 in North The usa. The web analytics, research optimization, and advertising and marketing consulting agency has been a Google associate for over 16 yrs and is a Google Internet marketing System reseller.

“As an industry veteran, I’m honored to be appointed the International Google Technology practice lead. Cardinal Path has a very long heritage as a Google partner, and I’m excited to integrate the verified strategies from Cardinal Route throughout Merkle and dentsu’s highly effective community of makes,” reported Langshur. “I’m searching ahead to escalating this very best-in-class team of Google specialists who will assistance generate partnership relationships and alternatives.”

Hammac provides to Merkle and dentsu a track history of digital advertising and marketing encounter throughout companies, publishers, startups, and huge organizations. He has assisted each tiny and substantial organizations navigate the elaborate electronic landscape and how to choose control of their purchaser data. Prior to signing up for Merkle, Hammac worked for Deloitte, leading profits, enterprise development, and go-to-market place actions for the Google alliance.

“The dentsu and Google partnership delivers together the power of Google’s media and know-how with the insights and purchaser skills of dentsu, enabling us to assistance purchasers navigate the digital disruption in today’s marketplace,” said Hammac. “I’m fired up to sign up for the Merkle and dentsu groups and to enable mature our Google follow globally.”

Highlights of dentsu’s expanding Google Know-how practice incorporate:

  • #1 reseller of Analytics 360 in North The united states
  • $5 billion in international media invest
  • Google Cloud Qualified Partner with specialization in Advertising and marketing Analytics
  • 270+ Google Marketing and advertising Platform certified experts
  • 190+ Google Analytics architects and analysts
  • 40+ Google Cloud System qualified architects
  • 105+ Google Cloud specialists
  • Looker Confirmed Partner

“Our technologies companions play a very important role in enabling the purchaser knowledge throughout each individual touchpoint, together with promoting, profits, assistance, and commerce,” stated Dave Paulus, EVP, global alliances guide at Merkle/CXM. “We are enthusiastic to have Alex and Seth suppose these management roles – they equally carry unmatched working experience and leadership to dentsu’s Google observe.”

To learn much more about dentsu’s Google Technological innovation apply, visit

About dentsu:

Element of dentsu, dentsu global is created up of six management makes – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist brand names. dentsu global allows clientele to acquire, keep and improve their ideal customers and realize meaningful development for their organizations. With very best-in-course services and alternatives in media, CXM and inventive, dentsu worldwide operates in in excess of 145 markets all over the world with additional than 45,000 devoted specialists.

About Merkle

Merkle is a main info-driven customer practical experience management (CXM) firm that specializes in the shipping and delivery of distinctive, personalised consumer experiences throughout platforms and units. For additional than 30 years, Fortune 1000 providers and major nonprofit businesses have partnered with Merkle to maximize the benefit of their customer portfolios. The company’s heritage in details, technological know-how, and analytics sorts the basis for its unmatched abilities in understanding consumer insights that drive hyper-personalised internet marketing tactics. Its put together strengths in efficiency media, customer knowledge, consumer marriage management, loyalty, and organization advertising and marketing technologies generate improved marketing and advertising benefits and competitive benefit. With 12,000 staff, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more data, speak to Merkle at 1-877-9-Merkle or pay a visit to

Stacee R. Grigg

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