July 1, 2022

Xebotec

Transportation industry development

How to help your trucking business afloat when work is scarce

3 min read

Trucking businesses are constantly looking for more work; however, when they look for work and can’t find any, it can look like the end of the road. After all, trucks are expensive to upkeep, and if you have a fleet of them just sitting there idle, money is going to run out pretty fast. The good news is, though, that almost any trucking business can try these ways to increase their revenue during those slower months. 

#1 Look out for load boards

Load boards are a great way to pick up extra work in their areas and make the most of the trips they are already doing. This is important for businesses that like to do longer trips and pick up and drop off parcels as they go. Not only does it break up the journey a little bit for the drivers, but it also means more money in the door. 

What are the benefits of load boards?

There are plenty of plusses to doing things this way. For one thing, if you work for these companies, you can just put in your preferred routes and go! They can also find a huge range of shipping work there to fit their business niches and keep the money rolling in when everything is feeling a little bit flat, or you have drivers sitting around twiddling their thumbs between jobs. 

#2 Advertise your business

Advertising your company can be a great way to bring in a little more work and get more work in your local area. Here are some ways that you might advertise to make your company better known in your state or city, or even more widely if you run longer jobs. 

  • Investing in social media can be a great way to bring in audiences. You might find that it also helps you find work out of state as well if you are on a long haul. 
  • Investing in your business’s website can mean that you are easier to find when potential customers look up businesses like yours through strategies like SEO. This can have a huge impact on how you interact with your customers and how they see your business. 
  • Make sure that your truck has the company logo on it, as well as your services listed underneath with contact details. This means that you are advertising when on the road. This is important if you want to catch the attention of your local area. 
  • Wearing some sort of uniform. This has the same effect as having your truck marked up with your logo. When you are on the job, and you go into a store to get your lunch, people will associate your business with how you act. This can have a surprisingly pleasant effect on your business. 

To wrap everything up 

There are a few ways that you can help pick up the workload on those slower months, which can add revenue at busier times too. This can include investing in social media, SEO, and marketing your business through advertising on your truck when it’s out on the road. You should also be using load boards to get the most out of each load that your business works with.