In the early times of research engine optimization (Search engine optimisation), keywords and phrases ended up everything. Lots of lookup engines together with Google relied intensely on matching keyword phrases and phrases in a user’s search query with true pages on the internet. For illustration, if a particular person searched for “hot dog restaurant,” Google’s algorithm would disproportionately favor domains and pages with the specific phrase “hot doggy restaurant.”
This led to the rise and dominance of key word analysis, and search phrase-centric SEO strategies. Composing written content and setting up one-way links that contained the phrase “hot doggy restaurant” could basically promise your rating for the phrase — but that’s not the case any longer.