The first part of the series discussed how you should make your research in order to make sure that the SEO Company you hire is reliable. Moreover there have been presented a few Internet Marketing strategies, which should be present on the list of each reputable seo team. In the following, you are going to be presented with a few more effective Search Engine Optimization Services which can help you generate more traffic and increase ROI.
* Internet Marketing research tools- this is a service offered by professional optimization companies. The team can perform a research analysis of your website and let you know the results: what kind of keywords/keyword phrases do generally people use in the search engines to get to your website; and even analyze visitors’ behavior on your site: on which pages do they spend most of their time, and what is the average time a visitor spends on your page. Such an analysis will give you an insight into some very important data, and you will know exactly what you have to change in order to make your website even more attractive.
* Video optimization services- there are many websites out there that feature at least one video presentation on their website. That, just as written content, has to be properly optimized. Did you know that more than 60% of online visitors searching for a product, like to check a video presentation of how it actually works? Visual data is always more convincing, and by implementing video optimization on your webpage, you are most likely to turn easier visitors into customers. SEO is not all about the written text, and still images, especially now when a new era in Internet Marketing has opened up with so many useful tools available.
* Boost your traffic and your ROI with shopping search- how many times have you searched on the main search engine for “Adidas running Shoes” for example, and have been redirected to a comparison shopping website instead of a direct seller? There, you could compare prices, models, and could see all the retailers that sell that respective model you want. Now, your products can be present on these shopping sites, if you let a professional team handle this optimization aspect for you. Customers will search for your product, and even if your site does not rank too high on the SERPs, the product you sell can be visualized on one of the shopping sites. Smart internet marketing strategy, which is highly efficient!
* International Search Engine Optimization Services- have you ever dreamt of expanding your business and go Global? Why shouldn’t you be able to collect profits from all over the world, serving customers abroad as well? With International SEO your dream can come true, because your website can be optimized for foreign languages as well. It will need some investment from your part at the beginning, but you will definitely be pleased when you rip off the benefits later.
* Mobile SEO- you have to keep up with the trend, because more and more people use their mobile phone browsers to search for a certain product. It’s easier, it’s faster, and it can be done even on a 2 minute break from work. Therefore, you should let a SEO team handle this aspect properly, and make your website mobile ready.
* Competition Research- many reputed companies are ready to offer you this service. It implies a thorough analysis of your niche market, in order to find your competitors. Then, their websites and marketing strategies are being analyzed, with the results being shown to you. This way, implementing the right strategies will be much easier to you, because you will know what you have to be aware of, and which those points that need to be emphasized more are. Being in a huge competitive field is not even easy to survive, let alone make huge profits. Know your competition, find their weak points, and outsmart them the soonest possible with Competition research services.
Some other very important strategies include keyword analysis, link development, onsite optimization and SEO content writing services, online public relations and pres release optimization and local SEO. Another very important thing to keep in mind is that a reputable SEO company will always hand you a performance report. In this report, you will be able to clearly track all the changes that have been made, and all the optimization strategy implementations. In order to go through proper optimization process, remember to pick as many strategies as you see fit.