As documented all through its to start with-quarter 2022 earnings phone, WM Technologies Inc (NASDAQ:MAPS), d.b.a. Weedmaps, has completed the acquisition of hashish-targeted digital menu and ad enterprise Enlighten.
Why It Issues
This acquisition brings in two important Enlighten options:
- SmartHub, a subscription software program that powers in-dispensary electronic menus and kiosks and
- AdSuite, an in-retail outlet electronic advertisement inventory for brand names to access individuals at the place of buy.
These remedies now permit Weedmaps to deliver a complete marketing offering to customers as section of WM Company.
Enlighten was established in 2018. Founders Jeremy Jacobs and Colby McKenzie recognized the absence of means available to customers who preferred to turn into educated on the market, as perfectly as the lack of opportunities for cannabis makes to advertise, and decided to generate this corporation.
What is Next
Thanks to the acquisition, Weedmaps will now be able to provide internet marketing alternatives in dispensaries at the level of invest in.
Although Weedmaps has led the online hashish space, the tools Enlighten delivers into the fold make it possible for Weedmaps to supply omnichannel advertising and marketing through the obtaining journey irrespective of whether the shopper is purchasing from their computer or at a bodily storefront.
Keep tuned to Benzinga Cannabis and El Planteo for extra updates on Weedmaps’ earnings and information.