Search Engine Optimization or SEO has been around ever since the Google’s potential as a gold mine became known. That’s actually not too long ago but at the pace the internet and the World Wide Web develops, it’s as though it is already part of history long past. In fact things evolve so quickly in the cyber world that SEO now has variations such as Latent Semantic Indexing or LSI. Where SEO can improve website ranking in search engines through the proper use and number of keywords in web content, LSI is a variation which combats search engines defences against too “keyword stuffed” websites by using synonyms or words with similar meanings to the actual keywords.
This, too, in efforts to improve website ranking. It’s all about the ranking, isn’t it? Getting as much attention as possible does in turn lead to more web traffic, which in turn makes more possibilities or chances of making profits through whatever means the webmaster wants. The key is to first have the visitors there, the web traffic. Well, if you’ve been using SEO for a while now to do the same for your website, you might want to look again. Simple SEO, as mentioned above, might have the opposite of your desired effect.
If you haven’t caught on to the LSI rush, now is the time. The crude rudiment of SEO alone can no longer improve website ranking like it did in its earlier days. As for LSI, it’s a simple concept. If for example your keyword was ‘cat,’ you can make it appear in web content a small number of times per x number of words in the article, meanwhile also putting in ‘feline’ or ‘pet’ in the article. It’s a pretty straightforward approach to negating the negative effects of keyword stuffing.